Kylian Mbappé signed a sponsorship deal with Swiss sports brand On, ending his long-term partnership with Nike.

What it means

Kylian Mbappé, the French football superstar currently playing for Real Madrid, has signed a sponsorship deal with Swiss sportswear brand On, ending his long-term partnership with Nike that lasted about 20 years. On, best known for running shoes and apparel, is using this deal to make a major push into football (soccer) footwear and apparel, positioning itself as a challenger to established giants like Nike and Adidas.

Accuracy & sourcesGrounded

The claim is well-supported: multiple major news outlets (Financial Times, The Guardian, CNBC, Al Jazeera, etc.) independently report the signing as confirmed, citing sources within the deal or the sportswear industry. No official press release from On or Mbappé's camp is directly quoted, but the consistency across credible sources makes it nearly certain that the signing has occurred.

How new

Genuinely new: all coverage is dated 18 September 2026, and the deal was announced that same day.

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