Google's Pixel Tag tracker, a Bluetooth-based item finder, is now available for purchase.

What it means

Google has released its first Bluetooth item tracker, the Pixel Tag, which is now available for purchase. It is Google's direct competitor to Apple's AirTag, designed to work with Android's Find Hub network to help users locate lost items like keys or luggage. The tracker uses Bluetooth and ultra-wideband (UWB) for precise finding, and costs $29 / £29.99 / AU$49, with a four-pack option.

Accuracy & sourcesGrounded

The claim is solid and based on multiple primary sources: Google's official store listing, The Verge's report, and TechCrunch's coverage all confirm the Pixel Tag is now available. The reporting sits very close to the official release, with no contradictory information found.

How new

This is genuinely new: the Pixel Tag went on sale on November 10, 2026, and all major tech outlets covered it within the past day.

Go deeper

• TechCrunch — first to publish