Amazon launches a text-based shopping feature through its Alexa voice assistant.

What it means

Amazon has introduced a text-based shopping feature for its Alexa AI assistant, allowing US customers to text the assistant to search, compare, and purchase products. Previously limited to voice commands, this update enables shopping via text messages, making it more convenient in quiet or public settings. The feature is initially rolling out to a subset of customers.

Accuracy & sourcesGrounded

The claim is solid, sourced directly from Amazon's official announcement (via its 'About Amazon' blog) and widely reported by credible outlets such as Reuters, TechCrunch, and The Verge. The reporting is secondary but closely tied to the primary source.

How new

This is genuinely new, with the announcement dated November 6, 2026.

Go deeper

• The Verge — first to publish