Walmart launched a new membership bundle combining Sam's Club and its online subscription service.

What it means

Walmart has introduced a new bundled membership that combines its Walmart+ subscription service (which offers online delivery perks and fuel discounts) with a Sam's Club Plus warehouse club membership for a single annual fee of $120. This is about $100 less than buying the two memberships separately. The move is a direct challenge to Amazon Prime and Costco, aiming to attract budget-conscious shoppers by offering both online and in-store benefits under one subscription.

Accuracy & sourcesGrounded

The claim is well-supported by multiple major news outlets (CNBC, Reuters, Bloomberg, CBS News, Business Insider) all reporting the same details on October 20, 2026. Although no primary source (e.g., a Walmart press release) is directly cited in the highlight, the consistency across these secondary sources makes the report highly credible.

How new

Genuinely new; the bundle was announced on October 20, 2026, and covered by news outlets within hours.

Go deeper

• CNBC (Top News) — first to publish